ADVERTISING

Converse

#WeAreNotAlone

Agency: Joe Public

Description

Converse X SurfersNotStreetChildren
Converse is for youthful creatives, those who stand against conformity and fearlessly believe in their own identity, style and creativity. In our latest ad campaign we celebrate the spirit of positive rebellion and authenticity by bringing diverse crews from around the world together through the Converse Crews campaign.
The campaign highlights the power of unity by showcasing youth crews that are making positive progress within their grassroots movements, sub-cultures and sphere of influence. These are young people who are unique, real and passionate about something unexpected.
With the converse crews campaign, the brand reinforces its commitment to being the advocates of today’s youth and a catalyst their movements.
"In Zulu culture, the ocean is considered a God. That said, it's an honour to be able to tell this story with @converse.za and @surfersnotstreetchildren is changing the narrative of young people affected by harsh street life in Durban using surfing as a catalyst for change in their lives."

This professional campaign titled '#WeAreNotAlone' was published in South Africa in November, 2019. It was created for the brand: Converse, by ad agency: Joe Public. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted almost 2 years ago by Production Assistant: Hloni Ntsooa of Spitfire Films.

Credits

Advertising Agency: Joe Public, Johannesburg, South Africa
Production Company: Spitfire Productions

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