Advertisement

If they hate it, you’ll love it!

Agency Network: 
Published/Aired: 
November 2019
Comedy Central: If they hate it, you’ll love it!
Comedy Central: If they hate it, you’ll love it!
Comedy Central Integrated Ad - If they hate it, you’ll love it!
Comedy Central Integrated Ad - If they hate it, you’ll love it!

Description

In Hungary, the loudest voices keep echoing propaganda against immigrants, LBGTQ people and liberalism. It is in this atmosphere the Comedy Central had to promote the new season of Modern Family – a show full of liberal-minded characters, gay couples and even an immigrant wife. We realised that all the “illiberal” hate will be a guarantee for the tolerant part of the internet that Modern Family is worth watching, so we collected the funniest, weirdest, most offensive comments about the show and built our integrated campaign around them.

Integrated advertisement created by Brightly, Hungary for Comedy Central, within the category: Media.

Advertising Agency: Brightly, Budapest, Hungary
Creative Director: Róbert Lőrincz
Head Of Art: Ágnes Szepesi
Art Director: Christopher Barabás
Senior Copywriter: Péter Kutalik
Copywriter: Réka Borda
Account Director: Erika Szabó-Nagy
Account Manager: Éva Varga
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now