Agency Network: 
Published/Aired: 
August 2021

Description

The California Milk Processor Board sets out to explore how people react when the most wholesome and “good” things in life are thrown into question. This campaign, Never Doubt What You Love (NDWYL) is aimed at helping turn the tide for milk in California, ground-zero for plant-based food trends that are challenging milk and a growing multicultural population that’s seeking milk alternatives.

Integrated advertisement created by GALLEGOS United, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Advertising Agency: Gallegos United + Rox United
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