The Planet’s Favourite Beer

Agency Network: 
August 2021


As the world’s first carbon-negative brewery, BrewDog offsets double its entire carbon footprint through tree planting initiatives around the world. It also brews using renewable energy, uses packaging made from easily recycled materials, and prioritises local ingredients, as well as transporting its beer in the UK’s first electric 19-tonne truck.

Integrated advertisement created by Droga5, United Kingdom for Brewdog Beer, within the category: Alcoholic Drinks.

Advertising Agency: Droga5, UK
Chief Creative Officer: David Kolbusz
Executive Creative Director: Shelley Smoller
Creatives: Ash Hamilton, Sara Sutherland
Design Director: Stephanie McArdle
Designer: Oli East
Studio Director: Tim Larke
Artworking: John Beechey, Luke Sneddon, Nik Coomber
Animation: Connor Campbell
Head of Account Management: Jen Knox
Account Director: Tom Elias
Strategy Director: Achim Schauerte
Head of Production: Chris Watling
Producer: Josh Sanders
Assistant Producer: Olly West
Director: Jeff Low
Production Company: Biscuit Filmworks
Prod. Company Producer: Kwok Yau
Prod. Company Exec Producer: Hanna Bayatti
Prod. Company MD: Rupert Reynolds-Maclean
Prod. Company Production Manager: Adam Oyejobi
DOP: Matthew Emvin Taylor
Production Designer: David Hamilton
Line Producer: Michelle O’Brien
Photographer: Nico Froehlich
Editor: Shift Post
Editor: Saam Hodivala
Post Production: Electric Theatre Collective
VFX lead: Hani Al Yousif
2D Assistant: Reynold Rodrigues
2D Assistant: Igor Gama
VFX Producer: Holly Treacy
Colourist: Simone Grattarola (Time Based Arts)
Grade Producer: Sian Jenkins
Sound: No.8
Sound design & Mix: Sam Robson
Sound Producer: Karen Noden
Composer: Mort Garson
Music Supervisor: Run! Get Music!
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diegoalvarez's picture

Great ad, I loved it from the first frame to the last. Well Done!

Activity Score 13
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