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Colors of Change

Published/Aired: 
May 2020
Benetton: Colors of Change
Benetton: Colors of Change
Benetton: Colors of Change
Benetton: Colors of Change
Benetton Integrated Ad - Colors of Change
Benetton Integrated Ad - Colors of Change
Benetton Integrated Ad - Colors of Change
Benetton Integrated Ad - Colors of Change

Description

Snow is turning green and lakes are turning red.Why? Because of climate change. The planet’s color palette is changing, for the worse and we need to do something about it. United Colors of Benetton will release a line of limited edition t-shirts in colors that have overtaken Earth’s natural color scheme, raising awareness about the climate crisis while making a strong (fashion) statement.

Integrated advertisement created by Miami Ad School, United States for Benetton, within the category: Fashion.

Caption

Colors Of Change. A collection that highlights the shift in our planet's color palette.

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