"A woman should be"… There are loads of stereotypes based on this phrase: the phrase shared by both women and men through social media referring to the so-called female behavior manners accepted in Azerbaijani society. Thereby, these kinds of people create not only verbal but also the real limits that negatively impact the lives of millions of women in our country. To draw attention to this case, Azercell, the leader of the local mobile market, has created "A woman should be…" campaign by involving successful female athletes with the support of its partner - the National Olympic Committee of Azerbaijan. The central aim of our campaign is to stop gender-based behavior expectations in our society and to make people change their views over prevailing stereotypes.
Integrated advertisement created by Endorphin, Azerbaijan for Azercell, within the category: Electronics, Technology.
Project Coordinator: Orkhan Kerimov
Project Manager: Farhad Shabanov
Creative Director: Rasul Zaidov
Account Manager: Rafiga Aziz
Copywriter: Gulshan Hasanzade
Art Director: Aykhan Safarli
Digital Manager: Mushfig Shiraliyev
Social Media Manager: Lamia Khudiyeva
Photographer: Toghrul Gurbanov
Director: Emil Abdullayev
DoP: Ruslan Agazade
Edit: Asger Rahimov
Producer: Rashad Karimli