Allianz Support Dog Squad

Agency Network: 
Published/Aired: 
June 2021

Description

The past year took a heavy toll on the mental health of athletes everywhere as they experienced competition delays, isolation from family and friends, injuries and career uncertainty. To provide an extra boost to world-class athletes along their journey, Allianz is introducing a new initiative called the Allianz Support Dog Squad. In association with non-profit organizations Love on 4 Paws and Little Angels, Allianz will provide a squad of 50+ trained emotional support dogs to international skateboarders training in Los Angeles as they prepare for their Olympic debut as well as other upcoming international competitions – including Leticia Bufoni (Brazil) and Dashawn Jordan (U.S.). Over the course of multiple sessions and weeks, Leticia, Dashawn and other attending skateboarders will participate in interactive sessions with emotional support dogs that are designed to enhance their mental health by reducing stress and anxiety, easing loneliness and increasing optimism, and elevating their overall self-esteem before they compete.

Integrated advertisement created by BBDO, United States for Allianz, within the category: Finance.

Advertising Agency: BBDO New York, USA
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Betsy Decker
Executive Creative Director: Marco Cignini
Head of Content Operations: Andrew Osborne
Executive Producer: Carole McCarty
Designer: Ray McGale
SVP Senior Director: Lindsey Cash
Account Director: Nathan King
Chief Strategy Officer: Andrea Ring
VP Strategy Director: Philip De Meulemeester
SVP, Director of Production Services: Jessica Nugent
Business Manager: Grace Kelly
PR agency: FleishmanHillard
Senior Vice President & Partner: Steve Hickok
Vice President: Pritni Sandhu
Account Supervisor: Micaela Benedetti
Sports Marketing Agency: GMR
Vice President: Jeff Handler
Client Services Director: Alexa Sunderland
Account Executive: Tatum Cornelius
Media Agency: OMD
Chief Strategy Officer: Rene Coiffard
Senior Executive Activation Digital: Eleni Pantelidou
Production Company: The Reserve Label
Director: Jacob Rosenberg
Executive Producer: Ryan Slavin
Executive Producer: Jay Pollak
Producer: Jay Kelman
DP: Mike Reyes
Editorial Company: Final Cut, The Reserve Label
Executive Producer: Sarah Roebuck
Executive Producer: Ryan Slavin
Executive Producer: Jay Pollak
Producer: Peter Walker
Editor: Chris Amos
Telecine Company: Forager TV
Colorist: Jacob McKee
Conform / Finish Company: The Reserve Label
Executive Producer: Ryan Slavin
Executive Producer: Jay Pollak
Online Editor: Kate D’Angelo
Composite: Roberto Campos
Music: Asche & Spencer
Executive Producer: Matt Locher
Creative Director: Thad Spencer
Audio Post: The Reserve Label
Executive Producer: Ryan Slavin
Executive Producer: Jay Pollak
Sound Design / Mix: Juan Borda
Dog Organization: Little Angels Service Dogs
Executive Director: Josh Drew
Training Manager: Jen Bohan
Dog Organization: Love On 4 paws
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