Mobile Aasana is a series of digitally created 360 degree immersive photos that engage with you by making you complete an aasan without you realizing it. The indicators help you in deciding how the movement has to be controlled in order to reach the final stage. Once you complete, the aasan that is completed is shown to you. The insight here is that as a consumer, you always interact with 360 photos/videos by moving your entire body. Using Facebook’s 360degree photo, this series also aimed at making people exercise just via their mobile, a device they spend most of their times on.
This professional campaign titled 'Mobile Aasana – Digital Yoga' was published in India in December, 2016. It was created for the brands: Allianz and Bajaj, by ad agency: WATConsult. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: WATConsult, Mumbai, India
Assistant Vice President Operations: Manika Juneja
Lead Account Manager: Niraj Jain
Client Servicing: Vishal Prabhu, Rohan Saxena
Copywriters: Vishal Prabhu, Rohan Saxena
Graphic Designers: Pallavi Vengurlekar, Rohan More