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Global Climate Strike, Out of Office

Agency Network: 
Published/Aired: 
September 2019
350.org: Global Climate Strike, Out of Office
350.org: Global Climate Strike, Out of Office
350.org: Global Climate Strike, Out of Office
350.org: Global Climate Strike, Out of Office
350.org: Global Climate Strike, Out of Office
350.org: Global Climate Strike, Out of Office
350.org Integrated Ad - Global Climate Strike, Out of Office
350.org Integrated Ad - Global Climate Strike, Out of Office
350.org Integrated Ad - Global Climate Strike, Out of Office
350.org Integrated Ad - Global Climate Strike, Out of Office
350.org Integrated Ad - Global Climate Strike, Out of Office
350.org Integrated Ad - Global Climate Strike, Out of Office

Description

The campaign concept rallies people around the notion of Out of Office, encouraging people to set an “out of office” message on the day of the climate strike as a simple action we can each take that has a potentially significant collective impact. The average office worker receives 121 emails a day (source: DMR). That means if just 30,000 people set a climate OOO message on September 20 it would reach nearly four million people in one day – one of the biggest direct messages on climate change ever.

Integrated advertisement created by Futerra, United States for 350.org, within the category: Public Interest, NGO.

Advertising Agency: Futerra, USA
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