Overdose Lifeline

#ChooseEmpathy - The Experiment


Like heart arrhythmia or hypertension, substance user disorder is a disease. And yet, we still talk about addiction like a personal failing on the part of the individual.
But what if the average American could understand what it was really like to try and just 'kick the habit'.

This professional campaign titled '#ChooseEmpathy - The Experiment' was published in United States in September, 2019. It was created for the brand: Overdose Lifeline, . This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago.


Creative: Jake Parker Reilly

Highways England


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