Also From This Campaign 4
Description
Film advertisement created by das comitee, Germany for World AIDS Day, within the category: Public Interest, NGO.
AIDS is a mass murderer.
Creative Director: Hans Weishäupl, Dirk Silz
Director: Ivo Wejgaard
good idea horribly done! how many people you think get this is supposed to be hitler?! (btw. is it hitler?)
ugh its disgusting and stigmatizing. This is not the message we should spread in this day and age. Sex is not the problem, its unprotected sex that is the problem... this ad just makes it look like sex kills. Are we in 1989 or 2009?
"aids is a mass murderer?" what kind of a weak tagline is that? you prosecute mass murderers and you're done with them. there is no such chance with a disease. this comparison is off just like stating aids was a lightbuld or a chainlink fence would be.
this is just a stunt. a silly one without a strategy.
Agreed. I actually laughed out loud when Hitler's face popped up. Actually, I don't think I've laughed that hard at an ad on this site in a very long time. Thanks Ivan!
Tweet tweet: @ThisAbility
it got my attention god damn, but an early ejaculation if you ask me
I see, any person infected with AIDS is a potential mad racist genocidal murderer and should be at least discriminated. Very deep.
Very appropriate for a German agency to show German people hitler is back... and is inside your lover.....
Damn my avator was innocent compared to this..............
Done!
awesome. got global attention according to my twitter search. people talk about the problem.
line is ok, but all i see is an erotic scene, and a long one, picturing an mid-sixty man happy/relieved to have gathered enough money to go for a hot call girl
remember at age 50 : "sex relief + desire + yourage" can turn you into a massmurderer;-)
This ad could be better applied to fight against prostitution, for aids doesnt work
Like this much better than the print executions.
So now it is OK to use politics in advertising....
Someone please explain the difference.
The difference is taste and personal judgement. You will have to rely heavily on both in your career. Unless you're being sarcastic. Hard to tell in print.
Though if I was highlighting the specific difference between this ad and the not-WWF ad, I'd point out that this in no way trivialises or downplays Hitler's crimes. It doesn't say 'You thought Hitler was bad, well this is worse!" It says, 'AIDS is bad, like Hitler.' As such it is less likely to offend. IMO of course.
Though I personally do not like either ad. While both use powerful images, I feel both are pointless. 'AIDS is bad, man' is not news, no matter how it is dressed up.
Interesting lateral approach, but I think the insight it trite. In fact, it is stretching things to call it an insight. AIDS kills a lot of people? It is bad? If someone doesn't know that by now...
Well I like the copy... best way of making someone understand something is to compare it with something they already know.
Stigmatizing and discriminating.. I totally agree, but truth be told, is is one of the most commented, and I bet each one of you felt the urge to share it.
Good direction, good shock, bad judge and concept. Still, a good ad.
Uncle Adolf is a fucking machine... xD
this is fucking dickshit!!!!
they showed me a picture & i laughed
dignity has never been photographed
The concept in itself is good, it definately makes you look at Aids in a different way. However, I think the add would have been more effective if it didn't look do damn hot. If anything it'll make people wanna go have sex rather than think about the ramifications of sleeping with someone with Aids.
This is a disgrace.
Yes, where is Sharon and Ehud Olmert (Israeli Prime ministers), where is Robert Kajuga and Georges Rutaganda (Rwandan leaders)... The ads need to be more contemporary. They need to fit the reality and the facts of today—if AIDS is a contemporary issue.
Why is it bad for Charlie Chaplin to have sex?
I lol'd
Ich finde, man soll nicht über alles Scherze machen. Ich meine, ich
lachte immer über anstößigen Humor, aber manches geht zu weit,
sehr vier zu weit. Hier werden Menschen, die an einer mehr
als schlimmen Krankheit leiden, mit Hitler verglichen. Also wenn
ich AIDS hätte, wäre ich doch sehr betroffen. Nun mag es sein, dass
dieses Video als Abschreckung gedacht war, doch wer wird, wenn er das
Video sieht, davon bewegt sein, über das Thema nachdenken? Als ich es
sah, war ich jedenfalls nur schockiert.
the idea is just bad, but this spot runs in almost every german tv news and every german newspaper...
the campaign really calls attention on the topic:
http://www.bild.de/BILD/news/2009/09/09/aids-werbekampagne/mit-hitler-...
it only sends a wrong mssg that aids patient are criminals and would backoff others to get the HIV+ test done in fear
Lo eliminaron de youtube que sentidos¡¡
here's the receipe: sex+local taboo=media attention!
wow! damn, where did i go while they were teaching this at school?
Anyway, the message is: Stay away from people with aids, they're evil and diabolic as hitler.
Ethics, anyone?
If it was just kid's work, I would have approved the will and skills. Not agency's, please. Let's be serious.
Replies welcome.
No way will I EVER be compared to a shitfuck like Hitler just because I have AIDS.....this campaign sucks all kinds of ways. Leave it to the GERMANS to come up with such trash.
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this is so wrong, they are saying that aids carriers are killers, not aids.......
Oh, Eva, Eva, Eeeeevaa aa aa aa...
I love noodles
Terrible...
agree with critical comments..
we are not in 1989!!!
how about after the intercourse that guy dresses as hitler, wudnt that be more impactful
avinash singh
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