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Mass murderer

Campaign
Agency Network: 
Published/Aired: 
September 2009

Also From This Campaign 4

Description

Film advertisement created by das comitee, Germany for World AIDS Day, within the category: Public Interest, NGO.

Caption

AIDS is a mass murderer.

Advertising Agency: das comitee, Hamburg, Germany
Creative Director: Hans Weishäupl, Dirk Silz
Director: Ivo Wejgaard
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Highest Rated

Guest's picture

This is a disgrace.

Guest
dsklan's picture

adolf is really a stud!

dsklan
Activity Score 1926
Art Director at homeshop
Wordnerd's picture

good idea horribly done! how many people you think get this is supposed to be hitler?! (btw. is it hitler?)

Wordnerd
Activity Score 6692
Copywriter
urmuz's picture

of course it's hitler!

urmuz
Activity Score 8
Copywriter
Guest's picture

ugh its disgusting and stigmatizing. This is not the message we should spread in this day and age. Sex is not the problem, its unprotected sex that is the problem... this ad just makes it look like sex kills. Are we in 1989 or 2009?

Guest
Guest's picture

i agree

Guest
Olafski001's picture

wow
strong shit

Olafski001
Activity Score 1193
Copywriter |
Guest's picture

"aids is a mass murderer?" what kind of a weak tagline is that? you prosecute mass murderers and you're done with them. there is no such chance with a disease. this comparison is off just like stating aids was a lightbuld or a chainlink fence would be.

this is just a stunt. a silly one without a strategy.

Guest
CGilb09's picture

Agreed. I actually laughed out loud when Hitler's face popped up. Actually, I don't think I've laughed that hard at an ad on this site in a very long time. Thanks Ivan!

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Guest's picture

it got my attention god damn, but an early ejaculation if you ask me

Guest
Guest's picture

So you want a 30 minute commercial?

Guest
theadversary's picture

What did you expect? It was the Blitzkrieg!

theadversary
Activity Score 30
JopyCunior's picture

I see, any person infected with AIDS is a potential mad racist genocidal murderer and should be at least discriminated. Very deep.

JopyCunior
Activity Score 223
Copywriter
Guest's picture

Haha! Very good point my friend.

Guest
punk's picture

Very appropriate for a German agency to show German people hitler is back... and is inside your lover.....

Damn my avator was innocent compared to this..............

punk
Activity Score 182

Done!

thefakehuman's picture

wow...this is sickeningly nice

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

awesome. got global attention according to my twitter search. people talk about the problem.

Guest
Guest's picture

line is ok, but all i see is an erotic scene, and a long one, picturing an mid-sixty man happy/relieved to have gathered enough money to go for a hot call girl
remember at age 50 : "sex relief + desire + yourage" can turn you into a massmurderer;-)

This ad could be better applied to fight against prostitution, for aids doesnt work

Guest
Guest's picture

Like this much better than the print executions.

http://dearadvertisin.blogspot.com/

Guest
Grace's picture

So now it is OK to use politics in advertising....
Someone please explain the difference.

Grace
A stranger abroad's picture

The difference is taste and personal judgement. You will have to rely heavily on both in your career. Unless you're being sarcastic. Hard to tell in print.

Though if I was highlighting the specific difference between this ad and the not-WWF ad, I'd point out that this in no way trivialises or downplays Hitler's crimes. It doesn't say 'You thought Hitler was bad, well this is worse!" It says, 'AIDS is bad, like Hitler.' As such it is less likely to offend. IMO of course.

Though I personally do not like either ad. While both use powerful images, I feel both are pointless. 'AIDS is bad, man' is not news, no matter how it is dressed up.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Grace's picture

Nice explanation.

No sarcasm intended. I'm a student so all of this is very interesting to me and I like to hear peoples opinions.

I didn't like it either if only that it may alienate people who already have AIDS...
although I did laugh and cringe and the same time.

Grace
A stranger abroad's picture

Interesting lateral approach, but I think the insight it trite. In fact, it is stretching things to call it an insight. AIDS kills a lot of people? It is bad? If someone doesn't know that by now...

A stranger abroad
Activity Score 427
Copywriter at Singapore
just write's picture

Well I like the copy... best way of making someone understand something is to compare it with something they already know.

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Stigmatizing and discriminating.. I totally agree, but truth be told, is is one of the most commented, and I bet each one of you felt the urge to share it.
Good direction, good shock, bad judge and concept. Still, a good ad.

Guest
Guest's picture

Uncle Adolf is a fucking machine... xD

Guest
creativeshrestha's picture

It's very nice.............

creativeshrestha
Activity Score 15
Graphic Designer
tirthomitro's picture

this is fucking dickshit!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

The concept in itself is good, it definately makes you look at Aids in a different way. However, I think the add would have been more effective if it didn't look do damn hot. If anything it'll make people wanna go have sex rather than think about the ramifications of sleeping with someone with Aids.

Guest
Guest's picture

This is a disgrace.

Guest
JopyCunior's picture

Women are mass murderers??????
XD

JopyCunior
Activity Score 223
Copywriter
kergu's picture

great concept...bravo!!! but where is Reagan, Nixon and Bush... XD

kergu
Activity Score 6795
Guest's picture

Yes, where is Sharon and Ehud Olmert (Israeli Prime ministers), where is Robert Kajuga and Georges Rutaganda (Rwandan leaders)... The ads need to be more contemporary. They need to fit the reality and the facts of today—if AIDS is a contemporary issue.

Guest
Guest's picture

Why is it bad for Charlie Chaplin to have sex?

Guest
Guest's picture

LOL!

Guest
Guest's picture

I lol'd

Guest
Guest's picture

Ich finde, man soll nicht über alles Scherze machen. Ich meine, ich
lachte immer über anstößigen Humor, aber manches geht zu weit,
sehr vier zu weit. Hier werden Menschen, die an einer mehr
als schlimmen Krankheit leiden, mit Hitler verglichen. Also wenn
ich AIDS hätte, wäre ich doch sehr betroffen. Nun mag es sein, dass
dieses Video als Abschreckung gedacht war, doch wer wird, wenn er das
Video sieht, davon bewegt sein, über das Thema nachdenken? Als ich es
sah, war ich jedenfalls nur schockiert.

Guest
dsklan's picture

the idea is just bad, but this spot runs in almost every german tv news and every german newspaper...
the campaign really calls attention on the topic:
http://www.bild.de/BILD/news/2009/09/09/aids-werbekampagne/mit-hitler-...

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

it only sends a wrong mssg that aids patient are criminals and would backoff others to get the HIV+ test done in fear

Guest
designada grafica's picture

Lo eliminaron de youtube que sentidos¡¡

designada grafica
Activity Score 96
Graphic Designer at oaxaca
Guest's picture

here's the receipe: sex+local taboo=media attention!
wow! damn, where did i go while they were teaching this at school?
Anyway, the message is: Stay away from people with aids, they're evil and diabolic as hitler.
Ethics, anyone?
If it was just kid's work, I would have approved the will and skills. Not agency's, please. Let's be serious.

Replies welcome.

Guest
Guest's picture

No way will I EVER be compared to a shitfuck like Hitler just because I have AIDS.....this campaign sucks all kinds of ways. Leave it to the GERMANS to come up with such trash.

Guest
Guest's picture

ไม่ดีเลย บาปกรรม บาปกรรม

Guest
Guest's picture

this is so wrong, they are saying that aids carriers are killers, not aids.......

Guest
Guest's picture

Oh, Eva, Eva, Eeeeevaa aa aa aa...

Guest
Guest's picture

I love noodles

Guest
Hiperion's picture

Terrible...
agree with critical comments..
we are not in 1989!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
avinashpro's picture

how about after the intercourse that guy dresses as hitler, wudnt that be more impactful

avinashpro
Activity Score 2
Copywriter at Doodle Doo Design and Advertising |

avinash singh

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