Power to the People

Agency Network: 
June 2019


Other car companies use exotic backgrounds, fake locations, and elaborate CGI to create excitement. With Volkswagen, all you need is the right car and a little imagination. We showed off the 2019 Jetta GLI’s thrilling performance using a real town, with real people, driven by hometown girl and Nascar driver Maryeve Dufault – and one unique twist. We shot a high-performance car commercial… and we let the people from the town film it.

Film advertisement created by DDB, Canada for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Canada, Toronto, Canada
Chief Creative Officer: Brent Choi
VP, Creative Director: Erin Kawalecki
Copywriter: Eric Grimes
Art Director: Carla Rimando
Agency Producer: Sumit Anjwani
Agency Producer: Shaya Omidvar
Agency Producer: Julia Morris
Group Account Director: Ben Archer
Account Coordinator: Ines Khadr
Project Manager: Ann Harrison
Strategy: Kristian Visconti
Social Media Strategy: Steph Joudrey
Media Company: Touché
Production Company: Hoonigan Media Machine
Director: Brian Scotto
Director of Photography: Pierre Wikberg
Cameraman: The people of Sorel-Tracy, QC
Executive Producer: Gil Marsden
Line Producer: Sebastien Poussard
Post-Production Company: Hoonigan Media Machine
Editor: Keegan Wilcox
Colourist: Jerimiah Morey
Audio House: Hoonigan Media Machine
Talent: Maryeve Dufault, Eric Dufault, The people of Sorel-Tracy, QC
VFX/Animation Co: Hoonigan Media Machine
Sound Mix: Barry Neely
Sound Design: Randy Torres
Production Designer: Melissa Broker
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