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Crashed Cases

Agency Network: 
Published/Aired: 
April 2018

Description

Phone cases made of car wrecks caused by texting and driving.

This February, Sweden banned phones in traffic. Despite that, the number of distraction-related crashes hasn’t decreased on Swedish roads.

To make you think twice before picking up your phone in traffic, Volkswagen made Crashed Cases. 153 phone cases made of car wrecks caused by texting and driving. One phone case for each car crash since the implementation of the ban. The cases are available at www.crashedcases.com and all profits go to Trafikskadefonden, an organisation which helps rehabilitate victims of car crashes.

Film advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Advertising Agency: Nord DDB, Stockholm, Sweden
Creative Director: Simon Higby
Art Director: Anton Bolin
Copywriter: Svante Pårup
Chief Creative Officer: Andreas Dahlqvist
Art Director: Anton Bolin
Copywriter: Svante Pårup
Account Directors: Maja Björklén, Hogir Aslan
PR Director: Susanne Johansson
Business Director: Magnus Wretblad
Creative Designer: Marc Östlund
Director / Editor: Luca Monterosso
Editor / Grade / Online: Edward Lever
Producer / Post Producer: Tomas Wall
DOP: Marcus Dineen
Photography: Anton Olin
Artist: Lennart Wintermyr
Music: Andreas Kleerup
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kleenex's picture

Did many of them get sold?? Not so sure this is a great idea.

kleenex
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