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The Fantastic Tale of Young Branson

Agency Network: 
Published/Aired: 
March 2012

Description

Witness Sir Richard Branson's life-long quest to create a mobile phone company in 1960s London that answers to a Higher Calling™.

Film advertisement created by Mother, United States for Virgin, within the category: Electronics, Technology.

Advertising Agency: Mother NY, USA
Director: Traktor
Producer: Traktor
Post Production: MPC
Sound Studio: Audio Engine
Music: "Don't Treat Me Bad" / Rey Anton
Final Cut: Editorial
Editor: Rick Russell
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Highest Rated

KimKong's picture

I love watching the different things Branson does and the risks he's willing to take. I'd bet that more of that backstory is true than we might realize. I laughed through the whole thing, which I thought detracted from the ad itself. Still - I'd say it roused interest in the Virgin brand, which I think is always his end goal.

KimKong
Activity Score 198
vote4pedro's picture

Nice production values. But weak idea overall.

vote4pedro
Activity Score 4601
Copywriter
designzero68's picture

Nice storytelling. Virgin is just great.

designzero68
Activity Score 74
kleenex's picture

solid production values.

kleenex
Activity Score 58525
Web Designer/Developer
Motion Collective's picture

agreed, great storytelling, adds to the Virgin mystic - but is it a bit sexist in parts?

Motion Collective
Activity Score 12
Creative Director
stevel's picture

he looks really uncomfortable in the final frame. kind of like socially awkward penguin.

stevel
Activity Score 423
Mike Charbonneau's picture

Fun story, nice soundtrack and a great line: "Are you mental?"

Mike Charbonneau
Activity Score 66
Art Director
Hadrons's picture

"He is here to service you - every last one of you" -

Funny how each one of us, get attached to a different aspect of this ad.
I wonder, how are you going to pull this off, Sir?

cool ad.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

KimKong's picture

I love watching the different things Branson does and the risks he's willing to take. I'd bet that more of that backstory is true than we might realize. I laughed through the whole thing, which I thought detracted from the ad itself. Still - I'd say it roused interest in the Virgin brand, which I think is always his end goal.

KimKong
Activity Score 198
Kearn's picture

self humor and great storytelling :) im in!

Kearn
Activity Score 74
Copywriter at Betzefer
multitalented's picture

Brilliant.

multitalented
Activity Score 19
Creative Director
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