The new Virgin Holidays brand campaign ‘The World Is Your Playground’ encourages customers to view the world with a sense of wonder, playfulness and openness. The idea links key Virgin Holidays destinations to popular ‘play’ themes.
A hero TVC shows someone riding a vintage muscle car down the Big Sur as if it was a skateboard, while carousel horses glide along the beach in Barbados; and places the Las Vegas strip inside a pinball machine, with giant paper boats in the San Francisco bay.
The campaign is rooted in the belief that Virgin allows you to escape the everyday travel and category norm and feel amazing.
In addition to extensive television scheduling, the new campaign will also run across VOD, OOH, Press, Radio, Digital, Mobile, YouTube, Facebook, Instagram and Twitter.
Film advertisement created by BBDO, United Kingdom for Virgin Holidays, within the category: Hospitality, Tourism.
Creative Directors: Diego de Oliveira, Caio Giannella
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Agency Planners: Matt Hardisty, Lisa Stoney
Agency Account Team: Alex Bird, Rachel Dymond, Shuby Agoro, Amy Pearson
Agency Producers: Anita Sasdy, Felicity Bamber
Media Agency: PHD
Media Planner: Lucy Brown
Production Company: MJZ
Director: Dante Ariola
Production Company Producer: Natalie Hill
Post-production Company: A52
Business Affairs: Michelle Holmes