Crooked face

Agency Network: 
December 2009


Film advertisement created by BBDO, Brazil for Twix, within the category: Confectionery, Snacks.

Advertising Agency: AlmapBBDO, Brazil
VP Creatives: Dulcidio Caldeira & Luiz Sanches
Creatives: Dulcidio Caldeira, Cezar Herszkowics, Marco Monteiro, Renato Fernandez
Agency Producer: Egisto Betti
Production Company: Hungry Man/ Brazil
Director: Bryan Buckley
Executive Producer: Alex Mehedff, Renata Dumont
DP: Scott Henriksen
Line Producer: Rodrigo Castello
Post Production Supervisor: Rodrigo Oliveira
Editor: Paulo De Barros
Post Production / 3D: Tribbo Post
Audio Prod Co.: Raw Audio Production
Song: "On The Sunny Side Of The Street”
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Highest Rated

Oso89's picture

When it started i think it woulb be like the coca cola comercial, the one whit the ugly brothers. But i really like this ad

Activity Score 73
Davosk's picture

Strange take on 'Have a break'. Copied Kit Kat strategy.

Activity Score 4811
Art Director
clayology com's picture

Yea...quite similar.

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!!

Marlus Lau's picture

Haha, this is crazy. Quite unexpected..

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Wordnerd's picture

didn't see that coming :)
But i agree, that this is Kit Kat

Activity Score 6692
sirvan's picture

Crazy spot. Not bad.

But I have a problem with the whole "pause" concept. So yes, there's 2 sticks. And when you put them in a circle they look like a "pause" button. …Really? And then you eat a snack, it's like a little pause during the day. Got it. Wait, what?

Let me put it this way: I'm sure when the creatives that came up with this sold it to the client, they were a bit shocked.

Activity Score 29860


"I love some things, and don't love some other things."

Oso89's picture

When it started i think it woulb be like the coca cola comercial, the one whit the ugly brothers. But i really like this ad

Activity Score 73
Yorch19's picture

amazing Idea!! Well done!!

Activity Score 48
Smart Icom |

"Imagination is more important than knowledge"

mgriff21's picture

This is better than the Kit Kat commercial. better set up, better result, great art direction. very nice.

Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

morse's picture

I don't like it. It makes little sense to me. Sorry

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kurtberengeiger's picture

What's up with the agency location as USA?

Activity Score 7346
ivan's picture

Ooops, my bad. Thanks for noticing!

Activity Score 12
Creative Director at Ads of the World
Chori Arg's picture

I can't believe it. America is a continent with many countries in it, not just united states. Brazil is one of those.

Chori Arg
Activity Score 173
Art Director at Ponce Buenos Aires. Escuela Superior de Creativos Publicitarios
mycidea's picture

Funny story. suitable for confectionery

Activity Score 90
thenewguy's picture

What I really like about this idea is it has potential. The idea of what you can do if you stopped time is limitless. Congrats on finding a concept that you can really squeeze the juice out of.

Activity Score 127
Copywriter at Quebec
monsieurange's picture

But... a boxer can't have a pause.

Activity Score 520
Creative Director
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