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Unlock your freedom

Agency Network: 
Published/Aired: 
November 2020

Description

Toyota South Africa is showing South Africans exactly what the phrase ‘the luxury of freedom’ means with the launch of the new Toyota Fortuner.

Owing to its repertoire of capabilities, the Toyota Fortuner has earned its title as South Africa’s SUV of choice for more than a decade, and delivers the complete package sought after in a vehicle within this segment, It’s known to offer exceptional value-for-money for those who are motivated by its lifestyle qualities, as well its ability to undertake long trips and handle off-road conditions.

In recent years, the Fortuner’s positioning has been expressed creatively as ‘the luxury of freedom’.

Film advertisement created by FCB, South Africa for Toyota, within the category: Automotive.

Advertising Agency: FCB Joburg, South Africa
Nahana Communications Group Chief Executive: Brett Morris
Executive Creative Director: Tian Van Den Heever
Executive Business Director: Alan Schreiber
Creative Director: Julie Thorogood
Copywriter: Stefan Schutte
Art Director: Nivedhna Manidutt
Communication Strategic Planner: Lara Chatzkelowitz
Digital Strategic Planner: Langelihle Sithole
Project Manager: Thato Rahlau
Account Lead: Itumeleng Mokae
TV Producer: Nakita Bolus
Production House: Egg Films
Director: Adrian De Sa Garces
Post-Production: Audio Militia
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