Briefed to reinforce the fact that Toyota moves South Africa every day while urging the country’s citizens to hang up their car keys and stay put, the agency responded with a montage of the current Toyota vehicle line-up followed by images of car keys being placed on tables and, suddenly, empty streets.
Film advertisement created by FCB, South Africa for Toyota, within the categories: Automotive, Public Interest, NGO.
Executive Creative Director: Tian van den Heever
TV Producer: Nakita Bolus
Account leadership: Alan Schreiber
Social: Lucy Holford-Walker
Multimedia designer: Lance van Rensburg
Researcher: Leigh Forrest
Above-the-line & Digital Media Team: Gwen Bezuidenhout, Langelihle Sithole, Kamo Modisane
Production House: Your Girlfriend
Editor: Morgan Dingle
Production house producer: Linda Bogle
Audio: Produce Sound
Sound Engineer: Louis Enslin