Make the Difference, Story of Panyee FC

Agency Network: 
July 2011


TMB bank have launched a new brand vision "Make THE Difference" by making a film to inspire people to start thinking differently. With a hope that they will start to Make THE Difference to their own world. It doesn't have to be big, but a little can create positive changes. This film is based on a true story. In 1986 a football team that lived on a little island in the south of Thailand called "Koh Panyee". It's a floating village in the middle of the sea that has not an inch of soil. The kids here loved to watch football but had nowhere to play or practice. But they didn't let that stop them. They challenged the norm and have become a great inspiration for new generations on the island.

Film advertisement created by Leo Burnett, Thailand for TMB, within the category: Finance.

Advertising Agency: Leo Burnett, Thailand
Creative Director: Sanpathit Tavijaroen

Art Director: Park Wannasiri

Copywriters: Puttipong Pattanapongsagorn, Chanwit Nimcharoen

Producer: Sompetch Nuntasinrapachai

Account Services: Suthasi Sukpornsinchai, Phatarada Tritiprungroj

Directed by: Matt Devine / The Glue Society

D.O.P: Geoffrey Simpson

Producer: Alice Grant

Production Company: Revolver Film

Editor: Dan / The Editors
Sound Production: Jingle Bell Bangkok
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Highest Rated

Suchita Bhhatia's picture

over whelming

Suchita Bhhatia
Activity Score 42
Winter's picture

great story. stuck till the end. :)

Activity Score 77
Ngee Ann Polytechnic, School of Film & Media Studies, Diploma in Advertising & Public Relations, Currently having an internship in Ogilvy & Mather Singapore, Redworks Interactive
kleenex's picture

I fully agree.

Activity Score 58777
Web Designer/Developer
Temple's picture

Fascinating story, worth watching.

Activity Score 11339
Creative Director
Nude Copy's picture

10+ 1 ★

Nude Copy
Activity Score 1054
Copywriter at India
Lawson Hembree's picture


Lawson Hembree
Activity Score 444
tantrik_indian's picture

Was like a movie. Can be made into one, I guess. :-)

Activity Score 953
Copywriter |

~~this paranoid survived!~~

brendansparrow's picture

A story well worth telling. So nicely filmed as well; I was surprised to get such a good feel for the culture in just 5 minutes. The guy doubling up in laughter cracked me up too, excellent work.

Ograiba's picture

Cool story, bro... and very well executed...

Activity Score 35
Copywriter at Srengenge, Yogyakarta - Indonesia
Vision_Vi's picture

very encouraging story

Activity Score 104
Dreamattire.designs's picture

Making of a Hero.

Activity Score 2
Creative Director
olarreaga's picture

What a overcoming story!

Activity Score 51
Copywriter at IED
baraguzzy's picture

Graet!! :)

Activity Score 75
briancanbefound's picture

great story indeed. encouraging

Activity Score 2
Graphic Designer at a company
angeyates's picture


Activity Score 127
Graphic Designer at Madison Communications Pvt. Ltd.
Suchita Bhhatia's picture

over whelming

Suchita Bhhatia
Activity Score 42
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