The #metoo movement is one of the most important in our time, with more than 250,000 mentions daily and 242,556,572,641 impressions so far. Casting a spotlight on sexual abuse and harassment had led to thousands and thousands of women coming forward. Men have responded in support and a dozen secondary hashtags have sprung up all over Social Media. Except, little children aren't on Social Media. They have no voice on Twitter or Facebook, and in a lot of countries, sexual abuse of children is more prevalent than with adults. They need to be heard. They deserve to have a voice. So we set out to help them join the conversation.
Film advertisement created by McCann, South Africa for The Tears Foundation, within the category: Public Interest, NGO.
Creative Directors: Michael Blore, Mike Muller, Hennie Stander
Art Directors: Bruce Murphy, Mike Muller
Copywriters: Eric Wittstock, Hennie Stander
Illustrator: Bruce Murphy
Director: Bevan Cullinan
Production House: Picture Tree
Account Manager: Carolyn White