Agency Network: 
May 2018


On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more.

This campaign explores this. That just as the smells or dirt on a farm slowly disappear over the years, so too do the dangers that are killing farmers all over Ireland.

Film advertisement created by BBDO, Ireland for The Health and Safety Authority, within the category: Public Interest, NGO.

Advertising Agency: BBDO, Dublin, Ireland
Creative Director: Des Kavanagh
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Director: Stephen McNally
Production Company:Blinkink
Agency Producer: Georgia Stevenson
Producer: Charlotte Loynes
Account Team: Ken Kerr, Dave Power
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kleenex's picture

nicely animated.

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