Advertisement

The Unforgettable Bag

Agency Network: 
Published/Aired: 
April 2018

Description

In a new campaign designed by Grey Group Malaysia, Tesco Malaysia has launched ‘The Unforgettable Bag’ - a revolutionary new bag design that is the centerpiece of a campaign to help reduce single-use plastic bags, by encouraging customers to bring back their bags for every time they shop.

Film advertisement created by Grey, Malaysia for Tesco, within the category: Retail Services.

Advertising Agency: Grey, Malaysia
Executive Creative Director: Graham Drew
Creative Director: Heng Thang Wei
Creative Director (whiteGREY): Ronojoy Ghosh
Art Director: Austin Lee
Designer: Ralve Khor
Copywriter: Shamini Kandiah
General Manager: Jo Yau
Account Director: Kenzhen Leong
Production Team: Rawr Studios
Sound Design: Two AM Music Studios
Log in or register to post comments

Highest Rated

halaby87's picture

cool

halaby87
Activity Score 10392
halaby87's picture

cool

halaby87
Activity Score 10392
Phillhb's picture

Orrrr.... Orrrr you could just stop using making Plastic Bags all together.. everyone is trying to do water plastics and until we stop 10 major rivers from contributing (Mainly in China) we are doing F all . Companies jumping on this without actually making a difference really annoy me.

Phillhb
Activity Score 343
Advertisement
Featured Content

Latest Collections

Advertisement