In a new campaign designed by Grey Group Malaysia, Tesco Malaysia has launched ‘The Unforgettable Bag’ - a revolutionary new bag design that is the centerpiece of a campaign to help reduce single-use plastic bags, by encouraging customers to bring back their bags for every time they shop.
Film advertisement created by Grey, Malaysia for Tesco, within the category: Retail Services.
Executive Creative Director: Graham Drew
Creative Director: Heng Thang Wei
Creative Director (whiteGREY): Ronojoy Ghosh
Art Director: Austin Lee
Designer: Ralve Khor
Copywriter: Shamini Kandiah
General Manager: Jo Yau
Account Director: Kenzhen Leong
Production Team: Rawr Studios
Sound Design: Two AM Music Studios