August 2018


‘Every Little Helps’ has been around for a long time, but what does it really mean to modern Ireland? To launch Tesco’s new positioning, we set about to answer that question in a way that would evoke magic, and stay true to the genuine promise that Tesco colleagues strive to keep each day. We hope this brings some wonder back into the aisles.

Film advertisement created by Rothco | Accenture Interactive, Ireland for Tesco, within the category: Retail Services.

Advertising Agency: Rothco | Accenture Interactive, Dublin, Ireland
Chief Executive Officer: Patrick Hickey
Executive Creative Director: Alan Kelly
Creative Directors: Shay Madden, John McMahon
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Agency Producer: Aisling O’Dwyer
Business Director: Sheena Denneny
Account Director: Emily Lyons, Susan Nelis
Account Manager: Sean Cushen
Strategists: Fay Quilligan, Catherine Shaw
Project Directors: Babs Chaney, Aedamair Cassidy
Project Manager: Caitriona Coakley
Director: Finn Keenan
DoP: Ben Todd
Editor: John Cutler
Production Company: Motherland
Producer: Tess Bunworth
Executive Producer: Ross Killeen
VFX Supervisor: Jonathan Box
Post Production Executive Producer: Dafydd Upsdell
Sound Company: Factory
Sound Designer: Jack Hallett
Puppeteers: Iestyn Evans, Jess Warshaw, Catriona Giles
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kleenex's picture

I like the bear.

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