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Homemade Video

Published/Aired: 
April 2020

Part of Collection

Description

Due to the Covid-19, the publicity that surrounds us is full of recorded shots from home or from empty streets that represent a reality that we would never have imagined reaching. But sometimes, the brand appears that changes the schemes of the normative established, to give rise to a video full of happy and fun moments. Taurus, the home appliance brand, reinforces the message in caring for people and especially its own workers, who have also been telecommuting since the start of the alarm state. They claim that their precautions have been extreme and devise new forms of communication to safeguard the health of all, which means avoiding any exit to the street to immortalize moments for advertising purposes. The Campaign is based on a homemade action with beautiful and real images that the employees of Taurus recorded at some point before the Covid-19 crisis. For this reason, the message of the person in charge of recording the voiceover insists that the brand does not waste time making publicity its products or its public image in the campaign. "We are not going to take advantage to show any of our products in any way. That is not necessary, you have known us for almost 60 years, and furthermore, this is not the moment," says Theresa, the person in charge of the voice-over. In Taurus, with this video, we want to tell you that we are like you. We are also in our homes, fighting this crisis from home and we want tell you that we are convinced that this too shall pass.

General Creative Director: Jorge M. Rodrigo
Copywriter: Jorge M. Rodrigo
Art Director: Jorge M. Rodrigo
Video Editor: Jorge M. Rodrigo
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