Agency Network: 
August 2013


Film advertisement created by Mono, United States for Target, within the category: Retail Services.

Advertising Agency: mono, USA
Production Company: Whitelabel Product
Director: Matthew Donaldson
DP: Gosta Reiland
Executive Producers: Ellen Jacobson-Clarke, Annique Decaestecker, Oliver Hicks
Head of Production: Lynn Zekanis
Line Producer: Amanda Clark
Editorial Company: Final Cut
Editors: Arianna Tomasettig / “Drummer,” “Midnight Pop”, Ashley Kreamer / Forklift,” “Wipe,” Prepared”
Assistant Editor: Betty Jo Moore
Executive Producer: Lauren Bleiweiss
Postproduction Company: Company 3
Colorist: Tim Masick
Visual Effects Company: Pixel Farm
VFX Supervisors: Tony Mill, Kurt Angell
VFX Artist: Jay Holgate
VFX Artists: Mike Kolloen, Luke Braith
Director of Animation: Tom Doeden
Executive Producer: Bill Kruse
Producer: Krystal Lamoureux
Animators: Scott Kassekert, Riley Eastman
Music Production Company: HiFi Project
Executive Producer / Music Supervisor: Chris Heidman
Creative Director: Paul Robb
Executive Producer: Birgit Roberts
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Jase Corbs's picture

I really like these. They have successfully transformed everyday normal snacks and items to become just as majestic as advertisements showcasing expensive high-end consumer products.

Music selection for all the shorts have a wide variety. The visuals have a centralized theme and focus to all of them.

And the whispering of their slogan at the end of each of the clips are funny, because it really feels like it's just mocking the hell out of other expensive products that do this. It's as if whispering has been only an exclusive to expensive products such as watches and perfumes.

Choices for the selling product themselves are questionable (animal crackers, as much as I love them are they worth the screen time for it alone?). But it's all fun, especially the Oreo.

Jase Corbs
Activity Score 56
Creative Director
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