Agency Network: 
June 2009


Film advertisement created by Duval Guillaume, Belgium for Tabasco, within the category: Food.

Advertising Agency: Duval Guillaume Brussels, Belgium
Client contact: Yiannis Tziamtzis
Creative directors: Katrien Bottez & Peter Ampe
Art Director: Jean-Marc Wachsmann
Copywriter: Benoit Menetret
Strategic Planner: Wim Walraevens
Account Director: Isabel Peeters
Tv-producers: Marc Van Buggenhout, Bruno Dejonghe, Emily Rammant
Production Company: Latcho Drom
Director: Manu Coeman
Dop: Sacha Wiernick
Production manager: Bérengère Lurquin
Actor: Sébastien Waroquier
Editor: Blaise Jadoul
Post production company: Condor
Sound design: Look & Listen
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sirvan's picture

This is a really fresh execution for a client that's had about a ZILLION executions, good and bad, over the years.

That said, speaking as a hot sauce fanatic, Tabasco is not HOT! It's really, really GOOD –for a vinegar-based sauce– but to anyone who knows ANYTHING about hot sauces, these "hot" executions ring very, very hollow.

I liked the famous "Exploding Mosquito" as well, but that, too, wasn't true to the product.

Instead of figuring out yet another way to show "hot", why not dig a little deeper into why Tabasco is a great hot sauce (hint: it's not because it's hot).

Activity Score 29754


"I love some things, and don't love some other things."

Guest's picture

ahah good!

karan raghav's picture


karan raghav
Activity Score 206
Copywriter at Ogilvy delhi |

Wordnerd's picture

HA! great!

Activity Score 6620
Brainsugar's picture

Imagine this film in a normal filming way. It's nothing.
The "rewind execution" to say something, has been used many times.
There was an axe film like this in cannes 2 or 3 years before. Much better.

Activity Score 1620
kibongo's picture

C'mon, the Axe commercial is totally different, the couple wakes up, and start recollecting their clothes until the moment where they meet in the supermarket alley. it has nothing to do with the REWIND effect in this commercial.

Activity Score 114
Art Director
Jet Propulsion Lab's picture

As ALWAYS, the title of the ad gave away the punch line.....


Jet Propulsion Lab
Activity Score 10669
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