Strings and Things

August 2019


Cheestrings, Europe’s most beloved cheese in stringed form, was joining a band. No longer merely a solo artist, the strings were being joined by a variety of other things to form a range under the moniker ‘Strings & Things’. To make sure people remembered this, we created a bizarrely memorable campaign that allowed us to say the new brand name a kajillion times.

Film advertisement created by Rothco | Accenture Interactive, Ireland for Strings and Things, within the category: Food.

Advertising Agency: Rothco part of Accenture Interactive, Dublin, Ireland
Client: Kerry Foods
Executive Creative Director: Alan Kelly
Creative Director: Rob Maguire
Creative Team: Rob Maguire, Fabiano Dalmácio
Managing Director: Richard Carr
Business Director: Rosie Rogers
Account Director: Sarah Murphy
Account Manager: Clara Reddan
Agency Producer: Aisling O’Dwyer
Project Manager: Caroline Coates
Director: Greg Barth
Production Company: Blink Ink
Producer: Janet Smith
Director Of Photography: Tim Green
Editor: Nick Armstrong @ Cut+Run
Vfx: Glassworks
VFX Supervisor: Mark Harris
Post Production Supervisor: Duncan Cook
Music: Major Tom
Sound Design: Mutiny
Media Agency: Vizeum
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