Road to Frame

Agency Network: 
May 2018


Special Olympics is a non-profit international organization that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more difficult due to the lack of sponsors. In order to raise funds, so the country representatives could participate in the next Summer Games of The Special Olympics, McCann Colombia created a fundraising campaign that portrays the talent and hurdle overcoming of the athletes in a truly artistic way.

Named “Road to Frame”, the campaign depicts the athletes’ training routines through motion capture technology, creating four artistic executions, which reproductions where sold in La Feria del Millón (The Million Fair), one of the most renown art fairs in Colombia.

Film advertisement created by McCann, Colombia for Special Olympics, within the category: Public Interest, NGO.

Advertising Agency: McCann, Colombia
General Creative Directors: Samuel Estrada, Alejandro Bermúdez
Copywriter: Anderson Quiroga
Art Directors: Juan Afanador, Andrea Avendaño
Planning: Alejandro Bermúdez
Client Service: Santiago Camacho
Social Media Team: Andrea Avendaño
Production Team: Juan Afanador, Andrea Avendaño, Anderson Quiroga
Production House / Post Production: Mambo Cine
Film Director: Santi Diaz Vence
Sound Production: Radio Bemba
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