No matter how sexy your new phone is, it’s useless without data. To make this point, we created the Brick phone- normal bricks packaged like cellphones and sent them to influencers and publishers who would then create content and share our message online.
This professional campaign titled 'The Brick Phone' was published in Singapore in December, 2017. It was created for the brand: Circles.Life, by ad agency: VML. This Direct medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: VML, Singapore
Creative Director: Joaquim Laurel
Art Directors: Andrew Yap, Joonwon Lee
Copywriter: Isheeta Punjabi
Account Manager: Evonne Chan
Business Manager: Sophie Abdi
Strategist: Dilip Garga