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Agency Network: 
Published/Aired: 
April 2015

Description

Film advertisement created by BBDO, France for Smart, within the category: Automotive.

Advertising Agency: CLM BBDO, Paris, France
Executive creative director: Matthieu Elkaim
Creative director: Eric Pierre
Art director: Anthony Lietart
Copywriter: Sébastien Duhaud
Director: Alex Murphy
Account director: Séverine Autret
Managing director: Marie-Pierre Benitah
Account director: Séverine Autret
Account advertiser: Charlotte Montrichard
Directors: Alex Murphy, Nicolas de Crepy
TV Producer: Thomas Laurent
Production: Saison 2
Producer: Nicolas de Crepy
Executive producer: Jérémy Jacobs
Director of photography: David Quesemand
Montage: Pierre Deshayes
Postprod: Gunsmoke
Motion Designer: Damien Dupoux
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Highest Rated

Noswadizzle's picture

I agree, rjaureg1, although I don’t think the music :transmits excitement”. I like seeing comments that give more insight to why someone likes or dislikes an ad.

Noswadizzle.

Noswadizzle
Activity Score 484

Noswadizzle

Agencia Marketing Online's picture

Easy and smart. Really nice work.

Agencia Marketi...
Activity Score 212
Creative Director at MadConversion |

http://madconversion.es

grugee822's picture

at first i though it is mercedes ads.

grugee822
Activity Score 475
practical student |

pd

Arkadiusz's picture

That's because Smart belongs to Mercedes.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

rjaureg1's picture

I think the commercial is a good one because it shows; clearly, what it wants to transmit about the product. It shows the features and advantages of buying its product. It shows how easy and comfortable its product could be. It also presents other similar products to compare and show the benefits of having its product. I believe this comparison could be so important for consumers to bring back this commercial to their minds and make a decision. The music that is played as background transmits excitement and appropriated to the message what makes the product more attractive. The lyrics of the song are also perfect when transmitting the message. The lyric is; basically, the one who is narrating and talking about the product. The way the ad shows how easy the product works may make customers consider the product as a main desire. I think this commercial is clear and attractive for consumers.

rjaureg1
Activity Score 26
Noswadizzle's picture

I agree, rjaureg1, although I don’t think the music :transmits excitement”. I like seeing comments that give more insight to why someone likes or dislikes an ad.

Noswadizzle.

Noswadizzle
Activity Score 484

Noswadizzle

kleenex's picture

cute.

kleenex
Activity Score 58793
Web Designer/Developer
MichelMichal's picture

"smart"

MichelMichal
Activity Score 420
Planner
Noswadizzle's picture

Clever.

Noswadizzle

Noswadizzle
Activity Score 484

Noswadizzle

asahikk's picture

bad driver cause bad parking

asahikk
Activity Score 237
Graphic Designer
Apostrophes's picture

smart idea!

Apostrophes
Activity Score 210
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