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Skate Fortwo by Kilian Martin and Alfredo Urbon

Agency Network: 
Published/Aired: 
September 2012

Description

Film advertisement created by Weapon7, United Kingdom for Smart, within the category: Automotive.

Advertising Agency: Weapon7, London, UK
Producer: Adam Walker
Executive Creative Director: Jeremy Garner
Creatives: Anthony McGinty, Jason Cascarina
Account Management: Richard Moloney, Adam Morrison
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Highest Rated

JeffP's picture

Love it

JeffP
Activity Score 810
Marketing Manager at TomTom
lezy's picture

video is jst awsm...
the talant is extraordinary...

i hav rated it ten coz i m sure the video will be watched by many and hence the communication of new smart...
really liked the way the commercial is carried widout the prodect the whole time, till the end :)

bold but works for me.

lezy
Activity Score 377
chicagohour's picture

Awesome...

chicagohour
Activity Score 394
Copywriter |

Hmmmmm

GrumpyArtDirector's picture

The link to the product is a bit far-fetched, but the video is pretty cool. This is not creative brilliance at work, but I suppose it works and it's certainly nice to watch.

GrumpyArtDirector
Activity Score 858
Art Director
JeffP's picture

Love it

JeffP
Activity Score 810
Marketing Manager at TomTom
noknoriano's picture

its beautiful too see how two great skaters take just one longboard, but please... take out that shitty car... btw ... two person in a smart is not fun ... not even one.

noknoriano
Activity Score 73
Art Director
kleenex's picture

Will it sell the car though???

kleenex
Activity Score 58793
Web Designer/Developer
Temple's picture

Much ado...

Temple
Activity Score 11341
Creative Director
Hadrons's picture

Temple is right... No connection to the specific product, no branding no USP.

-Love the stunts with the board for itself-

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jonbot84's picture

@Hadrons, are you joking? You give this ad 1 star because you think it doesn't have a "conection to the specific product"? Or that there's "no branding no USP"? First off, you're wrong, and second, you should watch the ad again. While these elements could have been approached differently to become more apparent, it's actually done quite well. Have you even thought to consider the market in which it's shown? Its audiences? This site's comments sections are plagued with you trying to show yourself as a heavy-handed expert, but it's expertise and critical thinking you're lacking.

Then again, I have no idea why I'm defending the ad. I suppose I just like conflict.

jonbot84
Activity Score 27
Copywriter
Hadrons's picture

Rate the ad please and not me.

You offer me no challange, Jon so there is no conflict.

What was the concept?
Comparing the car to a skateboard that usually has room for ONE person? - Unless you've got the agility of an NFL runningback or flexibility of a gymnist in order to get in or out of the car -- while it's driving of course -- you might be able to fit 2 in the car and have some shreading-good fun. Dude.

So, if you dare to buy this car, and you're NOT one of those skateboarders, we promise you a struggle to get one other person in besides you...

But hey, you know what? There's a copywriter out there somewhere who thinks (did I hear 'THINKS'?) cool stunts (and they are), Important-Sounding music (read: noisy) with intentionally stupid lyrics, might make you feel good and *cool* spending money on this match-box of a car...while you are getting in to it upside-down.

Thank you for reading all my posts - that makes you a fan after all... :-))

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pedromolina's picture

Does anybody knows the name of the song? Awesome! kkkkk...

pedromolina
Activity Score 2
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