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Campaign
Agency Network: 
Published/Aired: 
January 2013

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Description

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Advertising Agency: BBDO, Berlin, Germany
Creative Directors: Jan Harbeck, David Mously, Ton Hollander, Jens Ringena, Wolfgang Schneider
Art Directors: Jan Lorenz, Daniel Schweinzer
Copywriters: Momme Clausen, Lukas Liske
Account Director: Jan Hendrik Oelckers
Account Manager: Joris Jonker, Mia Luecker
Client Service Director: Sebastian Schlosser
Managing Director: Dirk Spakowski
Agency Producer: Silke Rochow, Steffen Gentis
Production company: Bigfish Filmproduction
Producers: Henry Rehorek, Hani Selim
Post-Production: Candy Mountain
Producer: Dominic Orphall
Sound Design: Eardrum Music & Sound Design
Director: Daniel Warwick
DOP: Michael Schreitel
Editor: Marty Schenk
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monoliz's picture

nice and to the point

monoliz
Activity Score 1304
Arnav's picture

Nailed it

Arnav
Activity Score 166
certaintly's picture

ahahhahahahahahaha beautiful.

awesome insight! love love love love love it.
and greatly executed. great music.

certaintly
Activity Score 3988
jackmancer2017's picture

It's a great insight and what's just so good about this is that it does so well in positioning the car as a city car.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
msea's picture

very nice!

msea
Activity Score 139
Art Director
kleenex's picture

Brilliant!!!

kleenex
Activity Score 58667
Web Designer/Developer
Vladislav's picture

Great idea and execution. I wonder how many cars did they have to fix after the shooting.

Vladislav
Activity Score 2407
Client Servicing at Advertising Agency Voskhod
Meredith Singh's picture

Excellent. An ad that knows what it wants to say and says it clearly and effectively.

Meredith Singh
Activity Score 407
Art Director
rrgoto8's picture

Awesome put into perspective

rrgoto8
Activity Score 175
baliais's picture

awesome! love it.

baliais
Activity Score 2618
Graphic Designer
erectus's picture

Yes.

erectus
Activity Score 5326
Copywriter
Shutupandance's picture

Brilliant – a 10!

Shutupandance
Activity Score 43
Graphic Designer at Shutupandance
Feysless's picture

i love this ad!

Feysless
Activity Score 2608
Art Director |

groovy baby!

Will Griffith's picture

ha! bumped the Mercedes

Will Griffith
Activity Score 97
Creative Director at Creative Energy
J.r.z.tollkein's picture

Nice.

J.r.z.tollkein
Activity Score 22
Creative Director |

I never lose because either I win or I learn.

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