Soft Love, Brings Us Closer

Agency Network: 
Published/Aired: 
May 2021

Description

It is widely considered theory that couples in long-term relationships are so familiar with each other that they can identify their partner blindfolded, just by touching their hand.
A new social and online campaign to highlight the softness of SKYN Condoms, ‘Soft Love, Brings Us Closer’ by UltraSuperNew Tokyo, uses the incredible power of long-term intimacy to demonstrate that couples can do just that: recognize their partners hand, blindfolded.

The theory was put to the test by blindfolding five couples and capturing their results and reactions in a touching cinematic-style film. All five women identified their partners correctly, with only two out of five of the men choosing their right partner!

Film advertisement created by UltraSuperNew, Japan for SKYN Condoms, within the category: Health.

Advertising Agency: UltraSuperNew, Tokyo, Japan
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