Agency Network: 
October 2020


We released a film that demonstrates the essence of Saudi Arabia: hospitality, culture, and grace. The film thus positions the Kingdom as the tourism hub within the Middle East, and encourages Saudi citizens to partake in the HR tourism programs, as set by the Ministry.

Film advertisement created by Bold, Saudi Arabia for Saudi Ministry of Tourism, within the category: Hospitality, Tourism.

Advertising Agency: Bold Agency, Riyadh, Saudi Arabia
General Manager: Abeer Alessa
Associated Creative Director: Aljoharah Alrasheed
Senior Copywriter: Nada Fallatah
Senior Copywriter: Yara Murad
Copywriter: Ahmad Aldosary
Executive Creative Director: Mohamad Baalbaki
Director: Alain Nakhle
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