Imagine a car in which you could push a button and renew your driving pleasure? That is how we promoted the new Renault Megane Plug-in Hybrid. The whole campaign was created around the key feature: a button that allows owners to drive electric or petrol when they wish. Beyond, it triggers a flashback with their best driving memories as they instinctively seek a similar experience and realize that this is something strangely familiar but, at the same time, completely new.
Film advertisement created by Publicis, France for Renault, within the category: Automotive.
Executive Creative Director: Marcelo Vergara
Creative Director: Claudio Vieira
Creatives: Natalia Huidobro, Cecilia Astengo
Agency Producer: Florent Villiers
Published: September, 2020
Production Company: Oriental Films
Director: Felipe Mansur
DoP: Diego Rosenblatt
Film Producer: Diego Robino
Post-Producer: Paul-André Gorget
Music: Apashe/ Distance