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Storm the Court

Agency Network: 
Published/Aired: 
March 2019

Description

Film advertisement created by Venables Bell & Partners, United States for Reebok, within the category: Retail Services.

Advertising Agency: Venables Bell & Partners, USA
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Highest Rated

kleenex's picture

Well that was just odd.

kleenex
Activity Score 58667
Web Designer/Developer
kleenex's picture

Well that was just odd.

kleenex
Activity Score 58667
Web Designer/Developer
cxba222's picture

When I'm analyzing an ad, I always like to ask "if you removed all of the brandings from the ad, would you still know what the general product is?" In the case of this ad, I wouldn't have a clue. This ad doesn't speak on behalf of the shoes or the apparel that Reebok is marketing. It would have been more effective if the girl had come onto the court and been amazing at the game of basketball and then you could come in with the hashtag. However, the dancing doesn't correlate with the events at all and frankly is not enticing to me as a consumer to invest in the brand.

cxba222
Activity Score 2
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