Storm the Court

When I'm analyzing an ad, I always like to ask "if you removed all of the brandings from the ad, would you still know what the general product is?" In the case of this ad, I wouldn't have a clue. This ad doesn't speak on behalf of the shoes or the apparel that Reebok is marketing. It would have been more effective if the girl had come onto the court and been amazing at the game of basketball and then you could come in with the hashtag. However, the dancing doesn't correlate with the events at all and frankly is not enticing to me as a consumer to invest in the brand.