Chameleon

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Film advertisement created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.

Advertising Agency: Cutwater, USA
Production company: Method labs
Song: Yusef, “Eat My Bear”
Log in to post comments

Highest Rated

Guest's picture

done a long time ago for Kodak. chameleon exploded in the end.

Guest
Guest's picture

done a long time ago for Kodak. chameleon exploded in the end.

Guest
owsianka's picture

This is not funny. I don't like it.

owsianka
Activity Score 103
Testardo Red Cell, Warsaw
Crisp One's picture

Just cuz something is not funny, doesnt mean its not effective.

Although, I agree, its not funny, or effective

Crisp One
Activity Score 2005
Other at New York
Guest's picture

None of their work here directly tie back to the "Never Hide" campaign theme line. None.
I know this is a whole new line of (more "hip") products from RayBan, but the ads really cheapen the brand image and make their products no differnt than any other at Sunglass Hut at your local shopping mall.

And, BTW, this Chameleon thing has been done before...

Guest
Audrius Kubrik's picture

The most cool thing about Ray Ban is that Glasvegas wear them. The least cool is this, I'm afraid.

Audrius Kubrik
Activity Score 828
Vilnius
Guest's picture

the Kodak ad is a completely different concept. The only similarities in the two ads is the chameleon.

Guest
Guest's picture

Trouble is this idea can be too easily done in post... even if it's legit.
Not sold.

Guest
Guest's picture

I loved it congratulations

Guest
Guest's picture

I like it. The message is clear. The idea is fresh.

Guest
Blair Semenoff's picture

I like it....wish it was a little shorter though.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

like the idea and shooting.
The claim's crap, though

Guest
Guest's picture

awesome. a lot of haters on this website, jealous puss bags.

Guest
jackmoore257's picture

I agree. This is great.

jackmoore257
Activity Score 203
coup1028's picture

wow... good but he look like tired.

coup1028
Activity Score 3
Korea uni.
Guest's picture
Guest
Guest's picture

Funny video parody! Check it out!

Guest
Guest's picture

This is great! It´s going to explode and show up on more blogs that you can imagine you jealous f*cks! ;)

Guest
mpared's picture

brilliant

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

capywriter's picture

I like the way the chameleon looks around at the end... 'What the f*ck is wrong with you people. Give me a break'

capywriter
Activity Score 5513
Copywriter at Freelance
louie_wang's picture

very funny!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
Guest's picture

is this for real or done in post?

Guest
Guest's picture

I love chameleons, and was very entertaining as well as effective.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement