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Ed Mintone's picture

smartest of the pack

Ed Mintone
Activity Score 585
Other
pixelbomb1's picture

first time i saw the pack i ask my wife? is that a condom box?

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

kalpesh78's picture

nice unusual execution for a chewing gum..

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Salet's picture

Yep. If I see it at a store I'll probably pick up a pack.

Salet
Activity Score 288
Copywriter
klaussnow's picture

this is retarded, and bbdo has another offshoot called Energy?

klaussnow
Activity Score 1645
Art Director |

... its already been done...

$$$'s picture

Energy BBDO is the name of the Chicago office of BBDO.

$$$
ellehcimeo's picture

Okay. That looked cool to do. I won't buy the gum because of these spots. I'll buy because of the name.

ellehcimeo
Activity Score 3376
Art Director
yaqui's picture

I picked a box in a drug store just because I liked the package. It was called FLARE instead of RAIN. and it has a 5 just like this one but on fire. Surprisingly the gum was hella good. I like the clip. Talk about production values.

yaqui
Activity Score 14
Copywriter
Edo's picture

I wanna get on that thing!

Edo
Miguel's picture

This is the best one of all of them

Miguel
tjb1970's picture

definitely the best one, but still a pretty weak campaign overall.

tjb1970
Activity Score 492
Creative Director
hang-the-dj's picture

Why not just make a kick ass 2 minute short film instead? With an actual idea in it.

That'd be a better way to spend a couple hundred thousand. And a lot more entertaining too.

hang-the-dj
Activity Score 1262
Copywriter
Beatboxer's picture

How come a gum brand has so much money to spend in its communication?

Unless it's a group with lots of brands and market power, and they want to elevate this particular brand, for some particular reason...

Beatboxer
Activity Score 1517
Copywriter
saraz's picture

this one was excellent to me. but i like how the three will each appeal to different people according to what they would like. am dying to try them.

saraz
Activity Score 2
Client Servicing
NomadDCLXVI's picture

for me Rain is the best and the Flare the second - first one is the weakest link in the chain. Realy huge money spent, it can not stay unnoticed. It's not easy to say was it worth it... but execution is perfect - eye candy.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

Wth? this is so weird o.o

Guest
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