ADVERTISING

Children's Healthcare of Atlanta

Nothing Matters More Than Kids

Agency: Chemistry

Description

Children's Healthcare of Atlanta is the only Healthcare system in Georgia that is 100% focused on and dedicated to treating kids and teens. Chemistry has partnered with Children’s for the past seven years to support its marketing efforts across a variety of business lines and initiatives.

The new campaign reminds us of what matters most in the world and the incredible work Children’s does to support children throughout their healthcare journeys - from research efforts, treatments, and ultimately hopeful cures - and to help create their best possible futures.

The campaign's centerpiece is a beautiful spot filmed locally in Georgia, directed by Jamie Rafn with Smuggler, and edited by Arcade. The spot also features a number of real patients, including Bash Hagelin who is being treated for a rare congenital disorder called arthrogryposis multiplex congenita.

The integrated campaign, which spans television, radio, online, and social, is supporting a critical 3-year fundraising initiative that will help ensure that all of Georgia's kids get the innovative and cutting-edge care that they deserve.

This professional campaign titled 'Nothing Matters More Than Kids' was published in United States in August, 2022. It was created for the brand: Children's Healthcare of Atlanta, by ad agency: Chemistry. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Creative Agency - Chemistry
Chris Breen, Chief Creative Officer
Mike Groenewald, Executive Creative Director
Will Benham, VP, Executive Creative Director
Brittany Riley, Group Creative Director
Maggie Lalor, Associate Creative Director
Talley Hultgren, Director of Insights
Kevin Wilson, Director of Production
Demour Breen, Associate Producer
Katy Yanks, Account Director
Lauren Interrante, Director of Project Management
Chloe Davis, Project Coordinator
Sarah Beth Stokes, Account Supervisor
Libby Riordan, Account Manager
Courtney Saul, VP, Group Account Director

Production Company - Smuggler
Director – Jamie Rafn
Drew Santarsiero - Executive Producer
Patti Getker - Producer

Post Production - Arcade
Sila Soyer - Executive Producer
Brad Waskewich - Editor
Arlene Perez - Post Producer

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