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Sound of Winning

Agency Network: 
Published/Aired: 
July 2018

Description

The demand for higher quality and diversified food items at c-stores continues to rise. RaceTrac’s strategic focus on improving and promoting their new food offerings, in addition to developing deeper relationships with its customers has led to a new summer program that rewards its guests for their loyalty. Starting in early July, RaceTrac is rewriting the winning playbook with “Wintastic Rewards,” a brand new instant win game played via the brand’s app.

The gamification strategy behind the program mechanic is rooted in what we know about RaceTrac’s most loyal customers who likely already have the app; and are excited about the opportunity to instantly win by making a qualifying in-store purchase for a 1-in-3 chance to win in-store offers. To bring this to life, RaceTrac in partnership with R/GA Austin, refreshed the design and UX within its pre-existing app, as well as added a new section to support the Wintastic Rewards program.

Film advertisement created by R/GA, United States for RaceTrac, within the category: Industrial, Agriculture.

Advertising Agency: R/GA, Austin, USA
Group Creative Director: Murray Wyse
Creative Director: TJ Walthall
Account Director: Megan Mills
Senior Content Producer: Laura Walters
Senior Producer: Shannon Flood
Senior Art Director: Miles Gilbert
Senior Copywriter: Devin Brown
Group Director, Strategy: Kate Rush Sheehy
Associate Strategy Director: Kate Gunning
Manager, Business Affairs: Calli Howard
Strategist: Andrea Solomon
Production Company: A Common Thread
Director: Eli Green
Executive Producer: J.P. McMahon
Line Producer: Kimberly Estrada
DOP: Phil Dillon
Post-Production Company: TBD Post
Producer: Kate Eads
Editor: Catie Cacci
Colorist: Brandon Thomas
Sound Mixer: Dusty Albertz
VFX / Online: Dennis Valk
PR Agency: MSL
Media Agencies: Vert, MBI
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kleenex's picture

EHHH..

kleenex
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