SB Shoemate

School: Miami Ad School


Skating might not be the best thing on earth for your shoes. When skating, one of your shoes gets normally the worst part, while the other one remains almost intact. We wanted to give these survivor-shoes a good purpose, donating them to people that really need them, so they don’t end up thrown away along with their destroyed pair.

This student campaign titled 'SB Shoemate' was published in Germany in June, 2017. It was created for the brand: Nike, by ad school: Miami Ad School. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising School: Miami AD School, Berlin, Germany
Creative Directors: Felipe Galiano, Ron Engelbert
Art Directors / Copywriters: Youssef Keskes, Juan Gonzalez Miralles de Imperial


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