More Than a Gas Station

Agency Network: 
Published/Aired: 
October 2021

Description

A new sitcom hits the airwaves this week -- this time it’s not from a major broadcast network, but from the beloved convenience store and gas station, QuikTrip.

QT’s tagline is “More Than a Gas Station,” and they’re proving it by taking classic sitcom genres that everybody knows and loves, and reimagining how they come to life in a series of commercials that are unique to the QuikTrip experience and their snackle food offering.

Speaking to their core audience of millennials and the generation’s love of all things pop culture and nostalgia, QuikTrip decided to invade their favorite TV sitcom genres from the 90s to show that no matter what the eating occasion is, “Snackle Always Steals the Show.”

In addition to the :30 ads, QT will be broadcasting a full, 30-minute length episode later in January 2022. Both the spots and the full-length episode were directed by SNL director Paul Brigante.

QuikTrip has developed a cult-like following with its customers and is easily the most beloved gas station in the Midwest with fans who often profess their love for the brand across social media channels. Consumers love everything they put out, from holiday sweaters to cornhole boards to puzzles to collaborations with Chuck Norris. QT is a brand many have grown up with and stands for convenience, cleanliness and now culture, too.

Film advertisement created by VMLY&R, United States for QuikTrip, within the category: Retail Services.

QuikTrip
DIRECTOR OF MARKETING: Steve Wilson
ADVERTISING MANAGER: Cindy Riddle
ART AND DESIGN MANAGER: Heather Horton
MARKETING STRATEGY MANAGER: Chad Graham
Production Production Company: Tool of North America
DIRECTOR: Paul Briganti
EXECUTIVE PRODUCER: Rob Sexton
PRODUCER: Taylor Bro
PRODUCTION DESIGNER: Paul Martin
KEY COSTUMER: Val Klarich
Post Production: Whitehouse
Post EDITOR: Sam Puglise-Kipley
SENIOR PRODUCER: Dawn Guzowski Carbon
COLORIST: Briana Brackett
Evolution Audio
SOUND DESIGN: John Blank
Original Music: Butter Music and Sound
CCO: Andrew Sherman
ECD: Aaron Kotler
Executive Producer: Renee Masse
Production Coordinator: Alea Jimenez Snackle Break
Composer: Max Schad
Vocalist: Max Schad TGIS
Composer: Isaac Wang
Vocalist: Kyle Gordon
The Snax
Composer: Isaac Wang
Vocalist: Kathryn Raio Rende Agency
Agency: VMLY&R
GLOBAL CHIEF CREATIVE OFFICER: Debbi Vandeven
CHIEF CREATIVE OFFICER NORTH AMERICA: John Godsey
CHIEF CREATIVE OFFICER: Noel Cottrell
GROUP CREATIVE DIRECTOR: Scott Lichtenauer
ASSOCIATE CREATIVE DIRECTOR: Jeff Schroer
ASSOCIATE CREATIVE DIRECTOR: Jeff Birnbaum
GROUP DIRECTOR CLIENT ENGAGEMENT: Justin Shaw
SENIOR ACCOUNT MANAGER CLIENT ENGAGEMENT: Colleen Patty
HEAD OF PRODUCTION: Tyler Smith
PRODUCER: Stacey Cooper
EXECUTIVE MUSIC PRODUCER: Theresa Notartomaso
MUSIC PRODUCER: Kaylie Linder
BUSINESS AFFAIRS MANAGER: Carleen O’Brien
SENIOR TALENT MANAGER: Michelle Sanchez
TALENT MANAGER: Nora Ortiz
CONNECTIONS DIRECTOR: Charlie Irwin
CONNECTIONS MANAGER: Angela Faherty
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