Generosity is its own reward

Agency Network: 
April 2014


Qatar Cancer Society is dedicated to the prevention and treatment of cancer and focuses on the implementation of awareness and prevention programs aimed at informing the public and healthcare professionals on the disease. As part of our Corporate Social Responsibility, Resolution Productions developed a smart funding initiative that brought together many of Qatar's largest organisations, including Ooredoo, Barwa Bank, Qatargas, Al Faisal Holdings, QTV and Qmedia who generously donated time and money to make this project possible. In true collaborative fashion the staff of Resolution Productions also gave time, experience and skills free of charge to the project. Titled "Generosity is its Own Reward' the film tells the story of a young Qatari boy's special relationship with his grandfather. The young boy, with the help of his brother comes up with the idea of collecting money from his relatives during Eid al Fitr and donating these funds to the Qatar Cancer Society. It shows the lengths that a loving grandson will go in his efforts to support his grandfather's fight against Cancer. It is a story of family, of Qatari values and the innocence of youth. The soundtrack is by renowned Qatari musician, Fahad Al Kubaisi.

1st Assistant Director: George Chalouhi

Film advertisement created by Resolution Productions, Qatar for Qatar Cancer Society, within the category: Public Interest, NGO.

Advertising Agency: Resolution Productions, Doha, Qatar
Creative Director: Simon Ferguson
Film Director: Marlon Griffin
Executive Producer: Geoff Hunt
Head of Post Production: Craig Chaplin
Copywriter: Simon Ferguson
Production Manager: Millie Lockhart
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Guest's picture

so rich people can get cure

Sacrilegend's picture

Far too long, far too boring.

Activity Score 3394
Marcao's picture

Funny how just two minutes nearly cured my insomnia.

Activity Score 3029
Copywriter at DDB Group Asia Pacific
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