Irrepressible Spirit

November 2019


This new collection stands at the intersection of sport and fashion, with pieces inspired by traditional boxing gear and infused with Parisian couture. Bra tops, boxing shorts, and sneakers are elevated with a stark color palette, hits of gold, and design elements straight out of BALMAIN’s atelier. Model Cara Delevingne Executive Creative Director Neel Majumder and Balmain Creative Director Olivier Rousteing helped design the campaign " Irrepressible Spirit ".

Advertising Agency: PUMA, United States of America
Executive Creative Director: Neel Majumder
Creative Director: Olivier Rousteing
Photographer: Brianna Capozzi
Model: Cara Delevingne
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