Aflac dives head-first into the humorous insurance segment with "Buff Duck." The :30 sec video, launched across social media, hyperbolically unravels any confusion around what supplemental insurance is, and what it covers. In "Buff Duck," an ad (within an ad) is being shot in a bodybuilding gym to push a line of supplements that ducks can take to get buff. Suddenly, the director yells "cut" upon learning Aflac isn't supplements for ducks, rather supplemental insurance that pays people cash for expenses that your health insurance doesn't cover. Once declared to the staff, the “supplements” set is then shut down.
This professional campaign titled 'Buff Duck' was published in United States in November, 2019. It was created for the brand: Aflac, by ad agency: Dagger. This Content medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 3 years ago by Director of Communications: Ben Mitchell of Dagger.
Advertising Agency: Dagger, Atlanta, United States of America
CCO/Director: Al Patton
Director Of Photography: Chris Cella
ACD/Copy: Jameson LaMarca
CD/Art Director: Melissa Withorn
First AD: Adrian Schwarz
First AC: Mitchell Hardage
VFX Supervisor: Daniel Barnes
Producer: Todd Johnson
Agency Business Lead: Josh Ball