Buff Duck

Aflac dives head-first into the humorous insurance segment with "Buff Duck." The :30 sec video, launched across social media, hyperbolically unravels any confusion around what supplemental insurance is, and what it covers. In "Buff Duck," an ad (within an ad) is being shot in a bodybuilding gym to push a line of supplements that ducks can take to get buff. Suddenly, the director yells "cut" upon learning Aflac isn't supplements for ducks, rather supplemental insurance that pays people cash for expenses that your health insurance doesn't cover. Once declared to the staff, the “supplements” set is then shut down.