Fresh

Agency Network: 
Published/Aired: 
March 2020

Description

Car owners and drivers are less likely to know the fact that freshness of the gasoline is superior to their car’s engine, in terms of better driving performance and its longer lifespan. This is where PT positioned the brand equity as “PT fresh & new” that resonates with the highest quality and freshness in every drop of PT’s gasoline. The key message “PT fresh & new” was consistently communicated for more than four years with success. However, as PT has grown beyond just an energy company and becoming an ecosystem of retail business. The Leo Burnett Group Thailand, as a business partner in charge of PT’s communications, saw an opportunity to bring this strong brand equity to the next level. The film was launch storytelling through a Japanese chef, the real master of freshness who visiting PT’s gas station to prove out the fresh & new full range of products and services. Guaranteed by the master that people will experience the same satisfaction and refresh before hitting back on the road.

Film advertisement created by Leo Burnett, Thailand for PT, within the categories: Automotive, Industrial, Agriculture, Retail Services.

Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand
Production Company: Mum Films
Sound Production Company: Mellow Tunes
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Keeratie Chaimungkalo
Creative Director: Pipat Uraporn
Art Director: Pipat Uraporn
Art Director: Sompat Trisadikun
Copywriter: Suppatit Puntarangkul
Copywriter: Vitharn Pimpa
Account Management Director: Yosathorn Numbenjapol
Account Director: Napat Manuchayapong
Account Manager: Paradee Latpittaya
Account Executive: Nattawan Rattanaphibul
Agency Producer: Sompetch Nuntasinlapachai
Strategic Planner: Nuttaphol Yamkawee
Project Manager: Sunee Chansuksurachode
Film Director: Suthon Petchsuwan
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Phatcharin Tarnpornsree
D.o.p: Teerawat Thitikornwanich
Assistant Director: Chairat Piriyawattanakul
General Manager: Chattakul Nachaisit
Production Manager: Thatchai Binhasun
Editor Support: Kritsana Thaweesang
Art: Dusit Yapakawong
Prop: Natthaphol Kraipeom
Mock Up: Bendit Wiwak
Wardrobe: Kittisak Prasarndee
Casting: Grace Wiyasu
Make Up: Montakan Intarat
Hair Stylist: Sawas Charoenying
Editor: Dechmongkol Prasertsit
Colorist: Rattana Leedamrongprasert
Flame Artist: Rattana Leedamrongprasert
Post Producer: Phatcharin Tarnpornsree
Sound Engineer: Artit Vongmetta
Sound Engineer: Supavit Kumkoon
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