Summer has and always will be everyone's favourite time of the year. Our TVC for Premia Eriti Rammus embraced childhood joy with a kind reminiscence for oh-so-mellow tastes and memories of everlasting yet sweet summers. A magical yet modern Astrid Lindgren's inspired fairy tale was set in the perfect location, an apple orchard and accompanied by a day full of laughter, sunshine, friendship, love and of course Premia Eriti Rammus ice-cream. Last but not least the atmospheric storytelling and those teeny-tiny moments between parents and kids in the TVC were accompanied by one of the most famous Estonian movie themes called "Päikeseratas."
Premia Eriti Rammus campaign also included digital and outdoor ads.
Film advertisement created by Division, Estonia for Premia, within the category: Food.