Rearing to go - 761 hologram horses leapt into action in Seoul as part of this spectacular stunt from Porsche Korea. Symbolising the etymology of the Taycan name - meaning 'soul of a spirited horse' - as well as the horse which has sat at the centre of the Porsche Crest since 1952, this project represents Porsche's history and tradition, while at the same time celebrating bounding ahead into the future of automotive technology.
Film advertisement created by J4D, South Korea for Porsche, within the category: Automotive.
Post Production: Giantstep
Account Partner: Twc
Executive Creative Director: Jungin Choi
Associate Creative Director: Donghyuk Kim
Art Director: Hyunseung Yoo
Junior Art Director: Juhui Bang
Account Executive: Junkyeong Baek
Account Planner: Jihyun Park
Head Of Client Services: Changyeol Song
Account Manager: Kiwoong Nam
Account Manager: Euijeong Sohn