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Agency Network: 
Published/Aired: 
May 2019

Description

Loto Recargado is a new product that gives you another chance of winning a big prize and to be the millionaire you want to be. That’s why we wanted to show a journey connected to young people where we don’t show extravagant luxuries, but instead, we show an enriching experience, culturally and socially speaking. Because with the new Loto Recargado, you have another chance to change your life.

Film advertisement created by Y&R, Chile for Polla Chilena de Beneficencia, within the category: Gaming.

Advertising Agency: VMLY&R Santiago, Chile
Creative Director: Gonzalo Ferrada
Art Directors: Gonzalo Gallardo, Alonso Venegas, Sebastian Aenishanslins
Copywriters: Leo Aravena, Álvaro Parra
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