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Agency Network: 
Published/Aired: 
November 2010

Description

Film advertisement created by Saatchi & Saatchi, Argentina for PlayStation, within the category: Gaming.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Execuitve Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Joaquin Espagnol, Miguel Usandivaras
Agency Executive Producer: Adrian Aspani
Producer: Lucila D’amico
Account director: Joseph Baide
Executive account: Reinier Suarez
Regional Account Coordinator: Ana Bogni
Production Company: Garlic
Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe/Irene Nuñez Palma
Post Production Company: Serena
Sound Company: Sonomedia
Song: ”Young at heart” by Frank Sinatra
Advertiser´s supervisor: Mark Stanley/Rossana Schach
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Guest's picture

Love it!

Guest
Guest's picture

very good! with kindness!:-D

Guest
Guest's picture

Muy buen inSight

Guest
jackmancer2017's picture

Yeah I love freak ads by Playstation. This is not one of the best though, but it's just weird, I like it ;p

jackmancer2017
Guest's picture

Muy bueno

Guest
byzade's picture

vey good

byzade
Activity Score 129
Guest's picture

Not all Playstation ads have to be weird. I don't think this one pretends to be freaky or weird. I actually think it's cute. Playstation can be cute sometimes. Great director, by the way.

Guest
Guest's picture

hate it ... cause it's so well done.

Guest
Guest's picture

No better way to target the adult market for playstation. great job done. Being young at heart <3

Guest
Guest's picture

make me wanna live in a state of it

Guest
Guest's picture

very well made, the kid's expressions seal the deal

Guest
Guest's picture

This is what I call a great movie!

Guest
Guest's picture

Marvellous!

Guest
Guest's picture

genial!

Guest
Guest's picture

I wonna live in Buenos Aires working at Del Campo. Love what this guys are doing!

Guest
Guest's picture

perfect balance of wit and sentimentality

Guest
Guest's picture

Piece of art.

Guest
Guest's picture

clap, clap, clap!!!

Guest
Guest's picture

Beautifully executed, congrats to the team.

Guest
Guest's picture

Simply great!!!

Guest
Guest's picture

Saatchi Argentina did it once more.

Guest
Guest's picture

Wow! The shooting, the music, the idea. Congrats!

Guest
Guest's picture

fantastic!!!

Guest
Guest's picture

Gracias chicos, estaba bloqueado y a punto de mandar todo a la mierda. Cosas así son inspiradoras y hacen que te re enamores de la profesión. Tremendo trabajo! Felicitaciones!

Guest
Guest's picture

This spot made my day.

Guest
Guest's picture

Sin tiros, sin helicopteros, sin explosiones. Por fin algo distinto. Felcitaciones al director y a la agencia.

Guest
kholm's picture

Creepy. Yet amazingly effective. Nice work Saatchi & Saatchi, Argentina (again).

kholm
Activity Score 69
Freelance Consulting |

http://kholm.posterous.com/

Guest's picture

LOL!

Guest
Guest's picture

genial!

Guest
Guest's picture

Victor for the Oscar.

Guest
sharonjackson's picture

This is simply delightful. It seemed that he changed sizes, which I found slightly confusing, but overall, it was terrific.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

cebado's picture

Que increible

cebado
Activity Score 256
General Manager at --
k.skr's picture

excellent :D

k.skr
Activity Score 2
tikoscm's picture

just brilliant

tikoscm
Activity Score 3
Other
kivoart's picture

it's my favourite

kivoart
Activity Score 8
Photographer
ankitshah's picture

good concept awesome idea...loved it...

ankitshah
Activity Score 9
Planner at xionindia
spoonyluv's picture

one of the best ads ive ever seen. totally awesome

spoonyluv
Activity Score 128
Copywriter |

There was no established rolemodels in my family. My mom was selling the drugs, and my dad did the streetwalking.

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